I like to follow some principles regarding the work I do and I want to be at.
Do what is right, not what is easy
Pragmatism, not overengineering
Team players, not heroes
Work hard and go home 
Transparency, not bullshit
No military, unethical or evil companies. Same for product users 
 Overwork is an exception, not the norm.
 If anything, I want to make the world a better place, not worse.